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Principles of Marketing
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Principles of Marketing

Product ID: 308514313
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Description

This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

Common Questions

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TrustScore 4.5 | 7,300+ reviews

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Fantastic experience overall. Will recommend to friends and family.

1 month ago

Ali H.

Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.

1 day ago

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ali H.

Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.

1 day ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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