ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Vitamin B12, Facial Serum for Glass Skin, Clarifying, Radiant Complexion with Natural Color, Korean Skin Care (30ml /1.01 fl.oz)

Amazing serum for brightening!I’ve been using this product for a few weeks and my skin looks noticeably brighter and more even. It absorbs quickly, feels lightweight, and doesn’t irritate my sensitive skin. Highly recommend if you’re looking to reduce dark spots and improve overall skin tone!

This is an amazing product it makes my skin soft , hydrate my skin,my skin getting more brighting than before, good for All skin types,my skin getting lightweight , finally it good for All pores size.

This serum is a brightening powerhouse! The combination of 10% niacinamide and 4% tranexamic acid (TXA) has made a visible difference in my skin tone—it’s now more even, radiant, and clear. It also contains hyaluronic acid and vitamin B12, so it hydrates beautifully while working on dullness and discoloration.The texture is lightweight and absorbs quickly without leaving any sticky residue. It layers well with other products in my routine, and I haven’t experienced any irritation, even with daily use. I especially love how it helps with fading dark spots and giving my skin a natural, healthy glow.If you’re looking for a K-beauty serum that targets hyperpigmentation, evens out skin tone, and keeps your skin hydrated and smooth, this one is a great pick.💧🌟 Highly recommended for anyone wanting a brighter, crystal-clear complexion without harsh ingredients.

I just finished using this niacinamide serum, and I gotta say, my dry skin absolutely loved it! It soaked up the hydration, leaving my face feeling super soft and smooth. I also noticed my redness calmed down a bit, which is a big win for me. Honestly, it feels a lot like The Ordinary’s niacinamide serum—works just as well, no real difference. It’s not some life-changing miracle product, but it’s a solid, everyday serum that gets the job done for dry, reddish skin like mine. Would definitely use it again!

Since I started using this serum, my skin is softer, more hydrated and more radiant. I love it - it's exactly what my skincare routine was missing.

It leaves my skin soft and glowing. My blemishes are getting better and better. I decided to apply it at night since it is a little bit oily and I don't like how it looks with my makeup.

The skin softness is good, the effectiveness is great, the scent is good.

This is a great product overall. To start off, I gradually integrated this serum into my skincare routine out of fear of upsetting the delicate balance of my combination skin - one drop every other day. In the first 2-4 weeks, I would see some small white heads here and there. When this happened, I'd minimize the amount of product used each day and/or the frequency in which I used it. 4 months in, I'm starting to experience some positive results.For starters, my skin tone has evened out overall. No more dark patches or spots. If I get a pimple, it clears, with minimal PIH. After a week or two, the spot is gone. Additionally, this serum helped me clear my combination dark circles (excess pigmentation and slight hollowness). Presently, I add three drops to my under eye area before using a topical retinol. I found this method to be a better course of treatment than OTC eye creams who advertise fixing this issue. Why? Because I was slowly able to customize the amount of niacinamide added to my under eyes over time, rather than shocking this skin with a new product all together.I don't like how this product is advertised by influencers - using two droppers full on the face in one sitting. I've found that if too much product is used on my skin, it becomes extremely sticky and uncomfortable. Half a dropper is enough when paired with consistency. Also, this serum has a higher concentration of niacinamide. So if you use other products with high concentrations, it could cause some irritation, inflammation, and hyper pigmentation. Hence, why I started low and slow.For full transparency, below is my skincare routine. I'm finally able to phase out make up, favoring tinted skin care products. But the key was going slowly with each product, adding one at a time and monitoring changes throughout my menstrual cycle.AM- Panoxyl (4%)- 10% Azelaic Acid- 2-3 drops of this serum- H.A. Moisturizer (specifically used under my eyes)- Olay Vitamin C Moisturizer- Thrive Causemetics SPF 50 Mineral Sunscreen- Typology Tinted Serums (I mix two shades match my skin tone)PM- Garnier Micellar Water CLEANSER (pink bottle)- Olay Melts or CeraVe S.A. Cleanser- Neurogan Health Advanced GHK-Cu Neck & Face Serum- 5-6 drops of this serum- Topical Retinol (two pea sized amount for neck and face)- Olay 24 MAX Retinol Moisturizer